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Premier approval for new Bet365 Stadium bar

August 12, 2016

A new bar area at Premier League Stoke City’s Bet365 Stadium will have a local stamp of approval after being manufactured by Potteries based LiDR Contract Furniture Ltd.

The family run company, formerly known as Little Dreams Ltd, is based on Campbell Road in Stoke and has been working with Browns Shopfitting and Construction Ltd to produce the new bar area in the Potters’ 1863 Lounge, which was named after the year the club was formed.

The new bar area was made to architect’s designs to co-ordinate with other areas in the ground, such as the club’s Waddington Suite. It consisted of glass wall panels, glass shelves and all tops made in a solid surface material which requires specialist installation.

LiDR has previously worked with Browns on areas in the new Bet365 Offices in Etruria. Other recent work the firm has manufactured includes bespoke counters at the Wedgwood redevelopment in Barlaston, Birmingham Dogs Home and Haywood Sixth Form Academy.

Eleanor Owen, Director at LiDR, said: “We are delighted that the specialist manufacturing required for the Bet365 Stadium was carried out locally.

“There was a five week turnaround from order to installation and we have invested a lot of time and money into making sure we are at the forefront of modern manufacturing. The 1863 Lounge is a fantastic show case for what we can do.”

Craig Jepson, Head of Facilities at Stoke City Football Club, said: “We have been really impressed with the quality of the product and the installation of the bar materials and we look forward to showcasing the bar during the forthcoming 2016/2017 Premier League Season.”

This is a landmark year for LiDR, with the company celebrating its 30th anniversary. LiDR also manufacturers furniture for schools and retails outlets across the UK. Originally in the toy industry, the company began as small family business manufacturing furniture in 1986. The garage workshop of 20 years ago has now involved into an impressive premises in the industrial sector of Stoke-on-Trent where they employ 30 people.

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